In
the years 1939 and 1940 - held over because it was both so popular
and so unprofitable - New York punctuated the depressed but
hopeful 1930's with the perfect expression of their dreams for
better times. Millions came to visit the World's Fair focal
exhibit, Democracity - a vast diorama of The World of Tomorrow
- and the even more popular Futurama at the General Motors Building.
Industry,
communities and foreign nations competed with each other's spectacular
visions of the world the way it was about to be: a world connected
by monorails and streamlined railways, where hygienic crops
grew under giant bell jars; where cars like rockets and rockets
like cars would speed us across highways and skyways; where
every aspect of society would be improved by the simplfying
influence of our new
technologies;
where prosperity would be attained by all and peace would be
its natural consequence.
The
best architects and industrial designers of the day devised the
buildings of the 1939 World's Fair and its exhibits. Raymond Loewy
designed the Transporation Zone's Focal Exhibit for Chrysler Motors,
Walter Dorwin Teague designed the "Ford Exposition"; Norman Bel
Geddes designed the Futurama, another diorama exhibit so large
that visitors toured it in moving chairs, with a synchronized
recording explaining the exhibit to them through seat-mounted
speakers. Many of these inventions reappeared years later at Disneyland.
There
were robots and automatic dairies, exhibits that proclaimed
that this new material or that would usher in a
new
age of leisure. The Fair predicted a cleaner, simpler world
in which we'd all be richer and in which the idea of war would
be unthinkable. All of these things were what people wanted
and even desperately needed to believe.
Thirty
years later we had achieved almost all of the details of that
vision. We saw great highways crisscrossing the nation and regular,
speedy flights from coast to coast - even from country to country.
We walked on the Moon. We achieved almost every one of
the individual parts of the 1939 Worlds Fair's vision for the
future, but none of its overarching vision.
Technology
has yet to make anything simpler - compare a telephone from
1939 with the incomprehensible panel of buttons you probably
have on your desk. We achieved the details; we made the gadgets;
but we forgot the point.
This
collection of images is no more than a collection of those details,
but in looking at them and dreaming over them, you can still
glimpse what the future was supposed to be all about. And you
know what? There's still more future out there, if you think
about it.

Use
the links in the left menu, below "1939 New York World's
Fair", to see the shirts, mugs, cards and posters.